Are you missing chances to grow your business and make your customers happy because you're not using your data well?

Businesses need to collect, study, and use data to make better decisions that can help save money and increase customer service. This is especially true in transportation, where conditions keep changing and much data is produced.

If used properly, all this data can greatly benefit your business. You can spot opportunities and risks, cut costs, make more money, and make smarter business decisions.

But, if you don't have a method to collect, study, and use your data, you might miss these benefits. Today's supply chain needs to be flexible and quick to respond to changes, which is hard if you're still using a spreadsheet or other manual data collection methods.

‍Why It's Important to Analyze Data‍

Much of the data you collect daily is unorganized: it comes from different sources, and things can get messy without a good system to organize and understand it.

To use all this information for your business, you need advanced analytics software to understand different data sources and spot trends. These trends can help you make smart, efficient decisions.

For instance, by analyzing data, you might find that a certain delivery service performs worse than others in a specific area. With this information, you can take steps to fix this problem and discuss the issues you've found with the delivery service provider. Starting with the trend you spotted in your data, you can improve your business's efficiency, make customers happier, and increase your income.

To meet customer expectations and stand out from the competition, you need to turn your data into useful insights to keep improving your business.
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Understanding Your Data and Real-Time Updates‍

Knowing where your orders and shipments are at all times is now a must-have for any supply chain. This helps you answer customer queries about shipment locations and also lets you spot and fix any issues before they affect customers.

Checking data at the end of a month or quarter isn't enough. One bad delivery experience can make a customer switch to your competitors, and they might not return. That's why it's crucial to have a system that lets you check and analyze data in real time, so you can make immediate improvements.
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Using supply chain data for better business‍

Business intelligence is basically using your past data to understand how your supply chain performed and how you can make it better.

By looking at key performance indicators like how long it takes to deliver an order, rates of damaged or failed deliveries by location or carrier, frequency of wrong addresses, and on-time delivery percentages, you can spot trends across different orders. This information can help you decide where you need to change carriers, services or fix issues in your warehouse.
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Business intelligence can help answer important questions, like:‍
• Are you meeting customer promised delivery date?
• Are you getting the service you're paying for from your service providers?
• What is the rate of returned items due to customers not picking them up?
• How well are you interacting with your customer from purchase to final delivery?
• Are you meeting delivery security requirements? Are packages well protected and handled gently?

Without data –and the ability to use it well – you can miss important trends and continue using inefficient processes and carriers that give your customers a less than perfect experience.

Data analytics is a powerful tool that not only provides insights into the performance of your deliveries but also allows you to act ahead of time for a single order or a group of orders. This proactive approach can help you rectify potential issues before they escalate, leading to more efficient operations and higher customer satisfaction.
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For instance, you can use your data to let customers know if there's a problem with their order while it's on its way. You can also use information about your delivery services to choose the best one for different locations and types of products.
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Wismotion’s user-friendly platform lets you see and understand all your real-time and historical data in one place with easy-to-read dashboards. It also lets you compare your performance to other businesses in your industry to see where you're doing well and where you need to get better. Plus, by keeping track of your data in Wismotion, you can see how each decision affects your business in the short and long term, helping you make smarter decisions in the future.

Whether you're dealing with B2B or B2C orders, data analytics is key for delivering products to customers as efficiently as possible. Wismotion can help you manage your data better so you can improve your business and make every customer happy. Contact us today to see how Wismotion can help you.

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